Friday, June 12, 2009

Takashi Murakami and Louis Vuitton "Superflat the new odyssey"


i've been a long fans of Takashi Murakami's art before he joins LV.
and when for the first time i heard about the collaboration i was like WHATTT? i can't miss this! i've got to have one of them because to me it's affordable unlike his art prints.
for the first time ever, i purchased a Louis Vuitton.
ever since then i've been liking some more and more and more, so yeah, Murakami was like the gate between me and Louis Vuitton because if it wasn't for his first ever multicolore collection, i won't even look at the brand

: from www.louisvuitton.com
The first collaboration between Louis Vuitton and Takashi Murakami dates back to the season of spring-summer 2003, when Marc Jacobs invited him to participate in Louis Vuitton's new collection after being captivated by the artist's explosive works.
Since then, Murakami has reinterpreted the Monogram canvas in a unique and avant-garde manner. The classic motive became multicolor and was developed in three versions: in thirty-three colors on a black or white background for a relooked classic; Monogram canvas decorated with a floral design for the "Monogram Cherry Blossom"; or in a ninety-three colors with a new motif, the eye, for the "Eye Love Monogram". The unique Pop Art design that Murakami added to the Monogram became a success worldwide.
Six years after his first collaboration with Louis Vuitton, Takashi Murakami has created a new film animation, SUPERFLAT FIRST LOVE, celebrating the new small leather goods in Monogram Multicolore which is the sequel to the SUPERFLAT MONOGRAM created in 2003

SUPERFLAT FIRST LOVE


ABOUT THE VIDEO
: from www.louisvuitton.com
6 years after she was swallowed up by a Panda Géant who appeared in Omotesando, and was taken into louis Vuitton's Multicolor Monogram world, Aya is now a middle school student. she has recently working as a priestess in a Shinto shrine.

Ever since that fateful day 6 years ago, Aya has walked by the Louis Vuitton boutique in Omotesando numerous times, searching for the gates that would once again take her into a world of fantasy. but she hasn't seen Panda Géant since. she can't find the picture she took with her mobile phone, and often, she tells herself that it may have all been a dream...

She forgets everything that happened, but one day, as she walks past the Louis Vuitton store on Omotesando Avenue, she sees a small and cute creature, just like she had one seen on that fateful day.
As the Petit Panda shyly glances her way she can't help but to take it in her arms and once again, Aya is swallowed by the panda.

She recognizes the world she is taken to.
It's the Multicolor Monogram world she went to 6 years ago, and just as she is telling herself that it wasn't just a dream after all, Wham! The Panda Géant from 6 years ago walks right into her...
And all the Flower Hatmen are there too!

But this world seems even stranger than the one she saw 6 years ago!
That's right! This world evolves day by day, building wormholes to other worlds, and even managing to build one in the valleys that divide time itself.

And... for some reason... they are in Paris...

1897, the Louis Vuitton workshop. Gaston-Louis Vuitton, 14 years old, is the third to take over the family business.
The monogram print designed by his forbearers was a huge success, and he is busy learning the ropes to uphold his father's wishes.

And then, boom! Aya suddenly springs out of the trunk that the two pandas made.

"Who are you?" "How about you..." Aya is 14. So is Gaston.
Right before her eyes, Aya sees a cute Parisian boy.
Gasto's cheeks redden. he has fallen head over heels in love with Aya!
What will happen to their young love???


THE CHARACTERS








THE STORES


"Louis Vuitton Omotesando store [Japan] turned into Multicolor fantasy world for a limited time.
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Celebrating the new Monogram Multicolore Small Leather Goods launch, Takashi Murakami created sequel animation "SUPERFLAT FIRST LOVE" for Louis Vuitton. From the animation, Panda family, Panda Geant and Petit Panda in stereoscopic objects appear at Louis Vuitton Omotesando store [Japan]
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"In-store display, Louis Vuitton Omotesando store, Japan.
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Rug "Tapis Flowerball", first home line collaboration with Louis Vuitton unveiled at Takashi Murakami Retrospective Exhibition at Guggenheim Bilbao Museum from Feb 2009. Its PM size is specially displayed at Louis Vuitton Omotesando Store [Japan]
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Big art piece, "Flowerball" made with Takashi Murakami designed flower cushion was introduced at "Design Miami" ("Artistic design furniture fair" in December 2008)
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Flowerball" in small version and in-store display, Louis Vuitton Omotesando store, Japan
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Stuffed "Petit Panda" on a hard trunk in Monogram Multicolore canvas (special order) filled with "Marilyn" in Monogram Multicolore line, Louis Vuitton Omotesando store, Japan
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"In-store display, Louis Vuitton Omotesando store, Japan
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"In-store display, new Monogram Multicolore Small Leather Goods, Louis Vuitton Omotesando store, Japan
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Introducing "SUPERFLAT FIRST LOVE" the sequel story of "SUPERFLAT MONOGRAM" on Louis Vuitton mobile site
"Louis Vuitton have selected their Japanese mobile site to be the first to premier the animation by Takashi Murakami, "SUPERFLAT FIRST LOVE". Louis Vuitton held a celebratory party with Takashi Murakami at their Omotesando store [Japan]
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"



"Premiere of "SUPERFLAT FIRST LOVE" on the screen inside the store
Monogram Multicolore was created by Takashi Murakami for Louis Vuitton"

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